About Me

NewsTK-201I’m a journalist who’s learned a few handy tricks — like podcasting and documentary films  and staying solvent — over the years. Over two-plus decades I’ve had many an adventure as a writer, editor, investigative journalist and film producer working in newsrooms across the US and Europe covering, you name it: tech IPOs, hostage standoffs, bus bombings in Israel, exploring the DR Congo’s perilous open-pit copper and cobalt mines, imperiled honeybees, hacking the Papal Conclave, alternative fuels you can drink, quantum computing, wine and, of course, a little politics. (For a quick glimpse, you can see my career snapshot on Vizualize.me.)

#Media Training and more
I have put this journalism experience to use outside the newsroom as well. I have trained scores of communications professionals how to hone their message and manage crises. This includes social media crisis communications planning and training. (Take a look at the “Social Media Crisis Response Plan” I co-developed.)

I have developed a series of instructional workshops delivering the latest tips and tools on how to manage an organization’s reputation and ensure their policies are updated for the Twitter age. Lastly, I have worked with small organizations to tap the power of social media for cause-related marketing and fund-raising.

#FAIL, the book…

I co-authored this some years ago… still relevant today!

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One

Those who… teach

I taught an introductory journalism course at John Cabot University here in Rome. Together with my students, we launched an online version of the student newspaper, The Matthew Online.

For fun, I blog (when there’s time) at Il Sette Bello.