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I write. I publish. I snap photos and shoot video. I usually carry with me some gadget that can perform all these tasks whenever I get the urge. And that urge comes around often.

On the roof of St. Peter’s, blogging away

I started my journalism career in the early ‘90s on the obituary desk and police beat where I won a few awards from the NJPA and SPJ for spot news coverage of suburban crime capers and the unexpected “natural” disaster, like a gas pipeline exploding and melting a condo complex. I later moved on to cover an even grislier Madison Avenue just as this geeky thing called the “Internet economy” was getting off the ground. You know what happened next. Yes, I covered from start to finish the dot-com bubble and burst, chronicling the rise and fall from New York, San Francisco and London.

Over the years, I have been a writer, editor and stand-in film producer working in newsrooms across the US and Europe. I left the newsroom a few years ago to co-launch Custom Communication and Social Media Influence. For Custom and SMI, I have taken my newsroom experience to the corporate level, teaching communications professionals the craft of finding their voice and the art of effective communicating through social story-telling.

With communicating, comes the occasional corporate crisis. I have drawn on my ample newsroom experience, plus over six years advising companies on e-reputation and crisis communications issues to provide FTSE 100 firms with strategy and analysis to handle social media activist campaigns. I have turned much of what I’ve learned into a new book #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One and an instructional training series.

 

I haven’t left the world of journalism or writing either. Until recently, I wrote a series of columns for The Big Money, formerly part of Slate.com. My writing has appeared also in TimeThe Guardian,WiredThe Times of London and many other publications. I am pretty fortunate. My travels often bring me into contact with fascinating, untold stories on the subjects I’m most passionate about: the environment, business, technology, media, wine, food, art and Italy.

You can follow me on Twitter at @Bernhardwarner or@socialinfluence, and on Instagram at @romabernhard.
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