I write, report, publish and teach all of the above. I ask a lot of how’d you do that? questions — in a variety of languages. Want to know more?
I have worked in newsrooms across the United States and Europe as a reporter, columnist and editor. Start-ups, you could say, are my thing. I’ve co-launched blogs and columns for The Times of London, Slate.com’s The Big Money and Bloomberg Businessweek, to name a few. In January, 2013, I started the “Very Near Future” column for Bloomberg BusinessWeek dedicated to innovation, disruption, change. For a snapshot of my journalism career, click here.
Content // Consulting // Training
I’ve put these decades of newsroom experience to use on the corporate side. I work with companies to develop quality branded content strategies. I also have several years experience in traditional/social media training for corporate executives. This includes social media crisis communications planning and training. (Take a look at the “Social Media Crisis Response Plan” I co-developed.) Lastly, I work with NGOs and charities to help them harness the latest digital tools to tell their story and tap the crowd for funding.
The book on Failure…
I learned long ago in the newsroom that corporate crises lead to great scoops. They also provide vital instruction. That’s the point of a book I co-authored: #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One. I’ve also built it into an instructional training series.
You can follow me on Twitter at @Bernhardwarner.