I am a writer always after a good story. I ask a lot of how’d you do that? questions — in a variety of languages. Want to know more?
I have worked in newsrooms across the United States and Europe as a reporter, columnist and editor. Start-ups, you could say, are my thing. I’ve co-launched blogs and columns for The Times of London, Slate.com’s The Big Money and Bloomberg Businessweek, to name a few. In January, 2013, I started the “Very Near Future” column for Bloomberg BusinessWeek dedicated to innovation, disruption, change. For a snapshot of my journalism career, click here.
Content // Consulting // Training
I’ve put these decades of newsroom experience to use outside the newsroom. I work with companies and organizations of all sizes to develop quality branded content strategies. I also have several years experience training professionals in traditional media and social media training. This includes social media crisis communications planning and training. (Take a look at the “Social Media Crisis Response Plan” I co-developed.) Lastly, I work with NGOs and charities to help them harness the latest digital tools to tell their story and tap the crowd for funding. That explains how I recently got involved in this project in DR Congo that is getting kids out of the mines and into a classroom.
The book on Failure…
I learned long ago in the newsroom that corporate crises lead to great scoops. They also provide vital instruction. That’s the point of a book I co-authored: #FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One.
You can follow me on Twitter at @Bernhardwarner.